Why EEAT Matters for Plastic Surgeons
How Experience, Expertise, Authority & Trust turn web traffic into booked consultations
Google Rewards the Surgeons That Patients Trust
Here’s How to Prove You’re One of Them
Master the four EEAT pillars and watch your practice rise in search, credibility, and new‑patient demand.
The Stakes
A New Era of Google Ranking for “Your‑Money‑or‑Your‑Life” Practices
Elective‑surgery pages are now judged like peer‑reviewed journals. Thin bios, stock photos, and generic claims push you down the SERPs—no matter how many keywords you stuff in. Conversely, proven EEAT signals boost:
- Visibility — average 38‑position lift when surgeon credentials are structured in schema.
- Trust — 71 % of prospects abandon sites that “feel generic.”
- Conversions — pages with real patient journeys convert 2.6× more consults.
Source: internal analysis of 75 cosmetic practices, 2024.
Free EEAT Audit
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The Four Pillars at a Glance
| Pillar | What Google Looks For | Quick Win for Surgeons |
|---|---|---|
| Experience | Demonstrable, hands‑on patient results | Curate dated case studies with patient quotes |
| Expertise | Verified credentials & thought leadership | Embed board certifications in Author schema |
| Authority | Recognition from peers & media | Publish guest articles on ASPS‑affiliated sites |
| Trust | Safety signals & transparent policies | Display HIPAA‑ready badge & real office photos |
Proof in Practice
Real‑World Lift from an EEAT Overhaul
Moein Surgical Arts – Los Angeles
- +184 % organic clicks in 90 days
- Consultations doubled (8 → 16 per week)
- Average page dwell time ↑ 62 %
What “Good” Looks Like
- Author Panels listing MD, FACS, years in practice, PubMed links.
- MedicalWebPage & Review schema, tying every article to a credentialed reviewer.
- Timestamped Updates (“Last medically reviewed April 15 2025”).
- Authentic Media—original OR photos with consent on file.
- Transparent Policies—privacy, financing, revision commitments.
Next Steps
Diagnose Your EEAT Health in 60 Seconds
Take our rapid quiz to see how your site is rated by Google (and patients). Receive:
- A 1–10 EEAT score
- The top three risk factors killing your rankings
- A personalized roadmap